Our Approach

Affiliate marketing can be a confusing landscape and very difficult to manage effectively. If run properly, the affiliate channel can be one of your most efficient, incremental, and top-performing online marketing channels. Your brand is unique, we take a customized approach with each client engagement to grow your business the right way. We have included a few of our core capabilities below.

The Perfect Affiliate Manager

There are limitless opportunities to scale and grow your affiliate program. Finding the perfect affiliate manager to oversee and manage your affiliate program internally is a difficult task.

There are many moving pieces to running an effective affiliate program, even the most experienced affiliate marketers simply don't have enough time in the day to optimize and grow a program to it's full potential.

We will become that perfect affiliate manager, working alongside your internal team to create and execute a customized approach to growing your business and reaching your goals.


Our Capabilities

Partner Recruiting

Whether you are launching a new affiliate program or have an established program, finding and recruiting the right partners to join your program and promote your brand or product should be ongoing and is crucial to a successful and sustainable program. Having managed dozens of large affiliate partner programs, we have established relationships with all the major publisher partners as well as a searchable database of thousands of top publisher properties to find, recruit, and onboard partners best suited to your vertical, business, or brand.

Partner Development

Many companies are leaving incremental revenue on the table by neglecting to grow their reach with existing top partners. We know the key publisher partners and what it takes to optimize and grow with these partners, we will create a strategy to incentivize growth opportunities with each of your top partners that align with your business goals.

Affiliate Program Launch

To ensure a successful affiliate program, it’s crucial to set everything up correctly from the onset. We have launched dozens of affiliate programs across every major tracking platform and will set-up, structure and position your program the right way.


Looking for direction and strategic advice around optimizing and growing your affiliate program? Contact us to discuss a customized approach to supporting your business needs.

Program Migration

Looking at launching or moving your existing affiliate program to an advanced tracking platform? Smart companies are evaluating and migrating to advanced tracking platforms that have better technology and tracking capabilities. We have migrated many large programs and can help you identify the right platform for your brand and will handle the process of setting up and migrating your program and existing partners without any loss of revenue.

Influencer Marketing

Influencers and Brand Ambassadors are becoming as important as traditional publisher partners to grow affiliate programs. This is a confusing landscape and difficult to efficiently grow Influencer partnerships on a performance based model. We are experts in this area and will customize and design Influencer marketing campaigns for your business that fit within a new or existing affiliate program.

Data & Analytics

Data drives our decisions and ability to grow your program the right way. Our goal isn’t just to drive revenue through partnerships, but to identify the partners driving value and to focus our efforts on incremental opportunities. We provide detailed insight into your program performance and make sure we are working together to achieve your business goals.

Media Planning

Without knowing what partners to invest with or what placements drive incremental traffic and revenue, many companies are throwing money away in media placements that aren’t adding value or contributing to the bottom line. We know what partners to invest with and what specific placements drive incremental growth.

About Sound Partner Marketing

Sound Partner Marketing drives incremental customer and revenue growth to your business through performance based partnerships.