How to Work with Content Sites in Affiliate Marketing
By Luisa Carneiro - June 1, 2020
Content partnerships have continued to increase in popularity year over year within affiliate marketing, yet the factors that go into a partner’s decision to work with a brand remain vague to many marketers. Some factors such as brand awareness and consumer reviews might be common knowledge, while aspects like commission thresholds and promotional calendars may not be as obvious. In this piece, we detail the factors that must be considered, and partners to work with throughout the funnel, for marketers to find success through content partnerships.
Drive more revenue from evergreen content
Debbie Gainsford - June 1, 2020
50% of the revenue made by publishers on Skimlinks platform comes from articles they’ve written in the previous year.
Publishers need to be able to easily monitor and optimize evergreen articles to ensure continued revenue growth.
So we’re delighted to introduce our latest BETA report which allows publishers to do just that. This new report, provides publishers with both a topline overview of their evergreen content and actionable insights at an individual article level.
Affiliate Marketing Versus Media Buying 101
Zac Johnson - May 18, 2020
If you’ve been around the block in the affiliate marketing world, you may have heard about another similar avenue called media buying. If you’ve only just learned about media buying and are wondering what exactly it is, don’t worry – it’s not as well known as affiliate marketing but is, in fact, intrinsically linked.
How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers
Ivan Pena - May 13, 2020
The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are pushing the industry to think beyond last click attribution. Rakuten Advertising gives brands the flexibility to track and reward publishers that contribute to driving brand awareness and top of the funnel activities. To help measure and incentivize publishers who appear earlier in the click journey, brands can create a multi-touch commission offer through the Advertiser dashboard.
Connexity acquires Skimlinks to create the largest independent customer acquisition channel for ecommerce
Skimlinks - May 25, 2020
Connexity, the leading independent source of new customers and sales for online retailers, announces today that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers.
What Impact data reveals: 2020 benchmarks for 6 top verticals during the COVID-19 crisis
Todd Crawford - May 8, 2020
COVID-19 has affected nearly every facet of our lives — consumers are spending differently and businesses are restructuring the way they operate. We know things have changed dramatically, but we wanted to find out from the data exactly how they have. To do that, Impact’s data scientists conducted week-over-week analysis to find out what trends have emerged as a result of the virus and establish useful benchmarks.
A content marketing blueprint for affiliate merchants
Erica Grabijas - March 9, 2020
People will tell you “content is king” and it certainly is, but coming up with ideas off the cuff about things you think sound good and putting it out randomly isn’t using content marketing to the best of its ability.
What you need is a blueprint, a detailed plan to guide you through and ensure you’re working towards the right goals for your business. But first, you need to take a look at what it means to be an affiliate merchant and dive deeper into the world of content marketing.
Affiliate Marketing In 2020: What It Is And How Beginners Can Get Started
Amine Rahal - Jan 23, 2019
Affiliate marketing is a form of performance-based internet marketing that saw rapid growth throughout the 2010s. As the calendar rolls over into 2020, affiliate marketing is poised for continued growth and is set to continue generating revenue for those able to capitalize on it.
Five Partner Marketing Trends For 2020
Peter Hamilton - Dec 17, 2019
Our little corner of the world called affiliate marketing is growing up. It is becoming a category that deserves a separate line in the P&L and an expectation for real growth. It is time we start paying attention to the trends that are growing this category, expanding it to be called partner marketing, and creating more new channels and opportunities than we’ve seen in the last decade.
Impact’s Partnership Cloud accelerates growth
Manage and optimize all of your enterprise’s partnerships through every stage of the life cycle
How to Make Your Influencer Program Revenue Accountable and Scalable
Samantha Purcel
We’ve all witnessed big changes in the partnership and affiliate space since COVID-19 was declared a global pandemic in March. During the first two months of this situation Partnerize, as well as leading brands and partners, focused on formulating and executing strategies and tactics designed to help mitigate immediate challenges we each were facing. Reacting to the profound market changes we were facing.
A streamlined and highly customizable approach to managing influencers
You need an easy way to build and manage your influencer relationships: to contract and pay influencers according to the unique value they bring to your program, to measure their ability to impact sales, and to optimize your overall campaigns. The Impact platform handles all these tasks with ease.
How to Make Your Influencer Program Revenue Accountable and Scalable
You need a partner solution that can handle your nuanced program requirements and evolve with the times
Today’s affiliate landscape has evolved from primarily traditional coupon, loyalty, and blog affiliates to now encompass social media influencers, business development partners, and even paid media partners. You need streamlined workflows that make it easy to recruit, onboard and manage each partner on the same platform. You need instant access to performance metrics and actionable insights—and the tools to identify and block fraudulent partners. And you need custom tracking solutions to meet your unique needs.
The partnership economy has arrived.
Partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the third and fastest-growing revenue channel for organizations.
Partner Marketing Experts
Your brand is unique. Reach out and we can discuss a customized approach to grow your business the right way through performance-based partnerships.